Corporate social responsibility (CSR) is how businesses contribute to economic, social, and environmental causes that influence the world around them. When a company works alongside those in their communities or across the globe to provide for specific needs, it not only ensures that much-needed help but builds rapport with customers, stakeholders, and employees.
Ultimately CSR programs improve upon the world as a whole and subsequently promote a business’ awareness and reputation as being socially responsible. Let’s take a look at some CSR examples that have elevated corporate social responsibility to new heights.
Blake Mycoskie founded TOMS Shoes after he had an experience that changed his life. Having witnessed the effects of not having shoes on children in Argentina in 2006, he formulated a business model that supplies a pair of shoes to a child in need for every pair of TOMS Shoes purchased. Millions of children’s lives have been touched worldwide by TOMS Shoes since its inception in 2006. TOMS Shoes continues to expand its CSR efforts by providing eyewear, clean water, and tools to help mothers have safer births.
This company is recognized globally and is one of the top beverage companies in the history of the world. CSR is not new to Coca-Cola, as the company created the Coca-Cola Foundation in 1984 and has donated billions of dollars to initiatives like protecting the environment, encouraging empowerment of women, and providing community enhancement. Established as a way to help local communities, the Coca-Cola Foundation has grown to provide needed resources to over 70 countries.
Coca-Cola also has a scholarship foundation where they give 250 four year scholarships to graduating seniors through a program called Coca-Cola Scholars Program. In total, they give over $3.5 million per year to college students. Collecting thousands of yearly applications like this is a big task. If you run a similar process, it can be made easier with scholarship management software.
The Walt Disney Company
When we think of Disney, we think of a magical experience like no other. When it comes to CSR examples, Disney could be considered as magical in its efforts. CSR at Disney encompasses environmental stewardship, international labor standards, healthy living, positive workplace practices, philanthropy, and community engagement, among other efforts.
The Marc Jacobs fashion company focuses on protecting the environment through innovation, excellence in producing products, and creativity. Marc Jacobs is dedicated to conducting business in a lawful, ethical, and responsible fashion.
The primary charitable organization the company supports is The SATO Project. This organization was founded in 2011 and is devoted to rescuing abused and abandoned dogs in Puerto Rico. With over 3,000 dogs rescued, rehabilitated, and placed in loving homes in mainland U.S., the Sato Project is succeeding at helping dogs in need.
The LEGO Foundation began in 1986 and worked to reach millions of children by encouraging play and continued learning. In doing this, the hope is that the children of today will develop a love for learning that stays with them all of their lives, inspiring them to be the best they can be and to build a brighter future for society in general. With over 85 years of experience with children and play, LEGO aspires to influence positive change for generations to come.
Corporate social responsibility is key to helping protect our environment, providing for those in need, and ultimately creating a better future for the world. Businesses have the power to shape society—CSR should be a priority for communities and companies alike. We have a lot to learn from these outstanding CSR examples.